They asked us to provide full-service support, from media training to message development, from creative design and naming to social media, advertising, and media relations during the entire campaign. The results? A vibrant campaign and a big win.
In the face of growing opposition, we steadily held on to the narrative. We secured an in-person meeting with the Los Angeles Times editorial staff, secured op-ed placements in the Sacramento Bee and Cal Matters; a New York Times story covering the final passage of Senate Bill 24, more than 500 media articles including in CNN, ABC News, Politico, and VICE. There were more than 17 million potential impressions on social media. Most importantly, we created a clear and consistent narrative in the media before and after bill passage.
